Henderson Launches Augmented-reality Advertising in MTR Hong Kong Station

Date: 27 Jun 2012

Henderson Land Development Company Limited, Hong Kong’s first property developer to implement Augmented Reality technology in MTR Advertising, presents a magical experience of bathing in the seaside atmosphere and green scenery of Double Cove, its latest luxury residential development in Ma On Shan.

Located on the public concourse between the two travellators at the MTR Hong Kong Station, this highly enchanting campaign invites commuters to stand on a designated spot in front of a digital billboard display, which allows them to appear on the screen billboard display with lovely puppies and a beautiful fairy interacting with them.

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