Fashion invasion - Milan Furniture Fair 2011

Date: 16 Jun 2011

International Salone de Mobile, the world’s biggest showcase of the crème de la crème of the international furniture industry, just turned 50 this year! Design is long, life is short. As the rest of us grew a whole lot older over the last 50 years, the Milan furniture fair merely sailed a primary phase of development. From a ‘Made in Italy’ promotion brainchild organized by a small group of furniture makers, to the number one focus of the world’s strongest creative power, I Salone has always been a substantial player in the industry. As the theme goes, the fair is turning “50 Years Young” instead of 50 years old; thinking forward is what really matters this year.

Among all the new trends, the most dazzling has been the emergence of many iconic luxury fashion brands making a debut with new home ranges. The biggest star is without a doubt Hermès, which collaborated with two heavyweights Enzo Mari and Antonio Citterio to launch Hermès La Maison, the brand’s first complete furniture range. Italian fashion name Blumarine also launched a brand new range of home accessories, as did the established Fendi Casa and Versace Home.

Hermès La Maison

Hermès actually began its first venture into the furniture world many years ago. In the 1920s, the fourth generation of the family launched their first leather range with design legend Jean-Michael Frank. Then in the 80s, Rena Dumas, mother of current creative director Pierre-Alexis Dumas, created the design classic the Pippa travel chair. Given such excellent records, expectations towards their first complete interior collection were high. No one was disappointed. Penned by design giants Enzo Mari and Antonio Citterio, the complete, bedroom-to-living-room range boosts top-end materials throughout, such as metal pieces from B&B Italia, and fabric from Dedar.

Blumarine Home Collection

Blumarine is another fashion brand to have debuted at I Salone this year with its first complete home collection. Feminine and sensual, Blumarine’s new home furnishing lets its fans dress up their homes just like they dress themselves. The Anna chair, named after designer Anna Molinari, is the showpiece of the collection. Made entirely with fabrics crystallized from a melt of transparent resin, each is one-of-a-kind chair with a unique shape.

Fendi Casa

Pure luxury has always been Fendi Casa’s brand philosophy. This traditional brand core culture came to life again in this year’s collection. Dressed in elegant colors such as champagne yellow, cool grey, dark mocha and midnight blue, Fendi Casa’s interiors feel extra earthy and comfy this year. Its signature fur, delicate embroidery featuring Dressage and Villa Borghese, as well mouth-blown Murano glass all play a significant role in the new collection.

Versace Home

Versace showed off an expansive and surprising collection of new home designs this year. The Herald armchair, inspired by Spring Summer’s asymmetric cuts, is the obvious showpiece. Metal is the material of the season and is applied to enhance the curvature of the chair; when matched with glossy high-tech fabric, silk jacquard, velvet and silk satin, the collection radiates both Versace traditions and futuristic intensity. Another iconic piece, the Grid console, is inspired by the house’s emblematic Greek motif. Two sheets of metal, crafted by laser technology, are doubled up to create a 3-dimensional design.

Categories: Milan Furniture Fair I Salone Versace Hermès La Maison Blumarine Fendi Casa

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